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zahabi
Liese Zahabi
zahabidesign.com

Humans rely on patterns—of words, images, sounds, events—to make meaning and understand the world around them. The vast amount of content found on the Internet has helped to shape these patterns for over twenty years. However, this cascading stream of information obfuscates as much as it informs. Even a seemingly straightforward Google search has been curated and shaped by invisible forces. The patterns and complex algorithms used by the computer influence our own pattern-making and perceptions.

This project explores the patterns distilled and displayed by Google, and how those patterns can be reconfigured in ways that alter our experience of online search. Using the raw materials of search results—visual screen grabs and textual headlines—and the context of “the news,” I have created experimental kaleidoscope-like visuals, and typographic studies that reveal relationships within and among the texts. When paired and displayed as a physical installation that transforms the pixel-focused world of the Internet into a tangible set of artifacts, viewers are invited to make new connections and juxtapositions that transcend the generic Google list.